I help purpose-driven entrepreneurs
to scale their impact
Are you building a product/service that changes the way we live, the way we consume and contributes to a more just and sustainable world ? or running a non-profit tackling social & environmental challenges ?
Why I do what I do ?
Now or never :
The Turning Point of Humanity
Our world teeters on the brink of unprecedented change. The forces of climate change, resource depletion, and social inequality have pushed us to a tipping point. The path ahead offers two diverging futures: a dystopian one leading to a potential collapse and extinction, or another, where we collectively forge a society that is radically more just and sustainable.
Your Partner in Transforming Tomorrow
After living a severe depression and eco-anxiety, a real inner collapse, I fully understand the urgency of the times. I decided to dedicate my life to empower entrepreneurs whose visions go beyond profit margins, those who see their businesses as vehicles for positive change.
My mission is to be your partner in navigating the complex landscape of entrepreneurship and innovation, guiding you toward success while ensuring your impact reverberates far beyond your bottom line.
My services
Impact Advisor
Impact marketing
As a trusted advisor who understands the terrain of impact entrepreneurship, I guide you on this journey, to navigate its challenges while staying true to your mission.
#Strategy #BusinessModel #Positioning #LeanStartup #Fundraising #Vision #Mindset #Leadership
As a marketing advisor, I can help you build or challenge your marketing strategy and become your on-demand CMO. I can also help you work with freelancers & agencies and build a team of experts to maximize your impact.
#Marketing #Growth #Branding #Storytelling #Community #CreativeStrategies #Social #Influence #PR
Impact Advisor : your guide on the journey to positive impact
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I help you clarify your vision and purpose
"Start with why" as Simon Sinek famously explained. The clearer you know what you want, the easier it gets to make it happen.
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I help you find product/market fit
By challenging your product and business strategy and applying the lean startup methodology. I can help you build your MVP, challenge your hypothesis and make iterations.
I help you with fundraising
By working on your deck, branding and storytelling to attract the right investors. By leveraging my network, as well as exploring alternatives strategy like crowdfunding and crowdequity.
4
I become your coach and advisor
Being an entrepreneur is tough. I help you navigate the different aspects of this journey, the business side but also the personal side, from relationships with co-founders to mental health and wellbeing.
Impact marketing : growth strategies for positive solutions
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I help you build your go-to-market strategy
I help you define the best strategy to launch and grow your business with a limited budget. Understanding what is your unfair advantage, what makes you different, who are your early adopters and target audiences, to identify the best actions to take within the 1001 things you could do, using growth marketing frameworks.
2
I challenge your marketing strategy
By auditing your current actions, analyzing your audience and understanding your clients, challenging your positioning, working on your branding and storytelling and imagining new creative strategies.
3
I become your on-demand CMO
I craft a comprehensive marketing plan tailored to your goals and target audience and work long term with you to adapt it, challenge it, bring new ideas and empower your team to apply it.
4
I help you build a team of experts
I can help you select freelancers and agencies as well as new collaborators. As an on-demand CMO I can also train and mentor your team.
Some purpose-driven projects I worked with
Robin des Fermes
Farm-to-table marketplace in Switzerland connecting consumers with farmers/producers. Making local consumption more affordable while supporting farmers.
UglyFruits
Subscription service delivering baskets of "Ugly" , non-calibrated organic fruits & veggies in Switzerland. Reducing food waste and making organic more affordable
MintForUkraine
NFT charity initiative launched by the Kyiv School of Economics foundation and the Ukrainian government.
Aportée2main
Second-hand marketplace & charity auctions by a network of football players & celebrities.
Rainbows
Social media app to connect activists and empower citizens to take action
Climate Live France
Concert to raise awareness for climate action, led by grassroots activists
Different ways to work together
Better Call Guigui
Feeling stuck ? A 45 min call to answer a specific question/problem and help you move forward.
#NoBullshit #MoneyBackGuarantee
Performance based bonuses
Wether it's a % of sales, reaching certain marketing milestones or any other KPIs, I like to include performance based bonuses in my contracts, to align our interests.
Equity / Startup advisor
I am open to discuss stock options & equity deals combined with a minimum fee.
#SkinInTheGame
Impact advisor or on-demand CMO
A 6 months minimum contract to help you with your global strategy or your marketing.
Free audit
A 20 min call to get to know each other, understand your needs and give you free actionable advice.
#PayItForward
Consulting mission
A one-shot mission to go deep on a specific aspect of your project and provide a strategic plan.
Let's get in touch !
Book your free audit call or send me an email to discuss collaborations, projects, or any other inquiries.